Logo Concept: Cantina

For one of our school projects, we were tasked to create a concept for a food company and make a branding guide for it. I decided to name my company "Cantina" derived from the words "canteen," "can," and "tin." Below is a brief description I wrote for Cantina.

Cantina is a company that specializes in the production of canned goods. What sets them apart from other distributors of canned food is that their products consist of dishes that are traditionally prepared in the kitchen. Some of their canned foods include household dishes and soups such as Beef Stew, Beef Stroganoff, Chicken Curry, Pumpkin Soup, Adobo, and many others. Cantina’s products are catered towards busy people such as college students or individuals with demanding careers. Due to their daily activities, they do not have time to cook their meals but are also getting tired of the normal canned food. But with these ready-to-eat dishes from Cantina, people can enjoy household meals instantly even when there isn’t any time left in the day to cook. The company aims to provide people with an easier time in the kitchen. Cantina takes your favorite meals and creates canned versions of them that can be easily heated up in a pan and served in a matter of minutes. They also offer a wide range of dishes from all over the world, with new additions to their roster every year, to ensure that everyone with busy lives can still have a taste of home.